Saturday 19 May 2007

The battle for content

As a blogger and a magazine editor http://ancientheartmagazine.co.uk/ I know what a struggle it can be to find genuine, worthwhile content. So much of what fills the internet’s wide open spaces is drivel, and badly written drivel at that. I in no way want to blow my own trumpet (perish the thought) but at least I acknowledge the reader’s presumed desire to read something of interest that is written by someone who can string together a decent sentence.


I tend to find a lot of blog entries concerning ways of internet-generated income, quick-rich schemes and other material that, while it may be of interest to some, I would not like to qualify as genuine content. It’s not the ads in the magazine that make the mag worth reading. Or at least it shouldn’t be, I know that much.


And it is not as if there is a shortage of subjects and topics to write about. The world and everything it contains is a fascinating, dazzling sort of place with a wild diversity of people and places, all with their very own peculiarities and quirks. What could be more interesting than finding out about some of them?


The infrastructure is there: internet, email, mobile phone, instant messaging and more. Let’s not lose sight of the need, or indeed the battle for content.



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3 comments:

catlady said...

Lionheart, you said a mouthful!!! I'm so sick of reading the same old, re-hashed, even copied content. I tend to flag all those posts that even mention clickbank, adsense, google, aglocco, mylot - you've seen 'em all, no need to list them all - without even reading them. Honestly, how do these people expect to make money off of something that no one is going to read? Maybe they just don't get it. And that is probably the saddest thought of all.

Richard James said...

Apart from anything else, it's such a waste of all of this amazing internet infrastructure. The technology is there but sometimes it can be daunting just trying to locate some interesting content. Glad we agree, catlady.

catlady said...

As a matter of fact, where else would I have been able to see those amazing Bristol pictures except here on a blog? People should have such an amazing experience every time they log on instead of having to slog through page after page of spammers and junk.

Oh well. We just have to keep working at getting the word out about the good stuff. That'll help lead people away from the trash.