Wednesday 24 October 2007

Argus at PayPerPost

There is a new programme coming to payperpost and it is called Argus. You may well ask what this could mean for blogging and bloggers. Argus is a new PayPerPost platform that aims to address the needs of its users who want to see a number of features to enhance the blogging experience. In fact, Argus will consist of nine new systems to do just that.

Argus will be applying measured statistics to the process. I gather that the new Argus functionality will take into account site statistics and blogs’ visitors in greater detail.
This new Argus feature will not merely be an upgrade to PayPerPost, it will be much more than that. Advertisers and bloggers will interact in a whole new way in Argus.
There will be a whole host of blogging tools available to bloggers and advertisers such as buzz building, traffic generation, ranking, social interaction, transparency, disclosure and analysis of campaigns.

The PPP tools will be very important and will play a pivotal role in the new Argus set-up. These tools will be used to provide advertisers with accurate page view and visitor information rather than having to rely of Google PR or Alexa Score.

I think Argus could be good news for advertisers and bloggers alike. It looks like advertisers will be better able to direct opportunities at specific blogs and for bloggers the ways in which they will be able to profile their blogs will increase. It is good to see new developments at PayPerPost and innovation taking place. You have to keep moving in this game and PayPerPost seems to be doing just that. Good luck to one and all!





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